Blue ocean strategy of air asia
Business level strategy adopted by air asia are with cost leadership, a set of actions are integrated to produce goods/services with features that are acceptable to customers at the lowest cost, relative to that of competitors. Air asia the cheaper the better blue ocean strategy tools • a diagnostic tool for building a compelling blue ocean strategy • • it captures the current . Li ka-shing (83 tahun) yang berada pada ranking ke 9 dunia pula mengungguli senarai manusia terkaya di asia dengan anggaran kekayaan be innovative product ideas - r&d stage upm (10 artikel) innovative product ideas - r&d stage upm 1.
I’m sure you’ve heard of the blue ocean strategy well, there’s another strategy and it’s called the black ocean strategy i was unaware of this strategy until just a month ago, when i was trying to book a ticket on air asia. The blue ocean of airasia is lcc (low cost carrier) that provide customers who want to use air travel with less money than conventional airline this strategy was quickly successful within first two years, air asia paid a huge debt and be profitable. Apart from virgin blue in australia, asia has yet to produce a genuine low–cost carrier this is about to change in malaysia, where air asia has been transformed by its ceo, tony fernandes, and now uses the tag–line quoted in the title above .
Blue ocean strategy builds on and fuses together the collective wisdom of some of the greatest ideas, concepts and frameworks throughout history on the topic of business strategy, human motivation, and leadership. Air mauritius is in a unique position to learn from airlines around the world – who are doing well on social media, or making mistakes – and then craft their own strategy a blue ocean strategy – one that allows mk to fight on its own turf, create leadership in the space, engage customers . Blue ocean strategy has been developed by w chan kim and renée mauborgne and is based on a study of 150 strategic moves in the course of one hundred years and over thirty industries like apple, cirque du soleil, yellow tail and air asia. blue ocean strategy of air asia air travel remains a large and growing industry it facilitates economic growth, world trade, international investment and tourism and is therefore central to the globalization taking place in many other industries.
In 2005, chan kim and renee mauborgne from insead published a book on business strategy named blue ocean strategy according to them, while many companies primarily focus on going one-up on the competition, the best way to compete is to stop trying to beat the competition. In addition, air asia is not in a position to seek current customers, as already the authors of blue ocean strategy current airline customers: customers who are cheap to buy the expensive tickets from malaysia airlines and regional airlines. Rajendra,ajay banner id: 03165721 blue ocean strategy air-asia one of the significant changes that the airline industry has changed is the involvement of the budget airline industry the good example in malaysia is air asia. Past studies on the blue ocean strategy donalds and air asia (to name a few) theory and practice in hospitality and tourism research. 31 financial performance analysis of air asia bhd (fy2010- 2013) 70 recommendations and conclusion based on the findings, it can be concluded that air asia had been investing to increase future profits by borrowings from the creditors.
Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years the research of w chan kim and renée mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red oceanthe database and . Blue ocean and eureka to explore ways to sustain competitiveness through airasia’s strategy by studying the primary and secondary activities, and cost structure . Blue ocean strategy was developed we used the malaysian company air asia as an example of how an airline could avoid the red ocean (competing with other airlines . Airasia: indeed the sky’s the limit asian journal of management cases theme: application of blue ocean strategy to air transport industry summary: this article uses blue ocean strategy as a conceptual framework to examine airasia’s strategic moves from 2005 to 2008 as it expanded its operations into another ten countries and launched its long-haul low cost air services. “strategi blue ocean pada air asia” blue ocean strategy merupakan metode yang digunakan untuk menciptakan pasar baru, ketika pasar tersebut sudah mengalami .
Blue ocean strategy of air asia
Blue ocean strategy – air asia innovation & blue ocean strategy targeted non customers red ocean vs blue ocean strategy blue ocean versus red ocean strategy. Air asia did not target the traditional customers of airlines and did not compete with the strong local player malaysian airlines but it focused on the multiet. Blue ocean strategy to discuss the strategies followed by airasia to achieve an impressive growth within a short span of time for case books click here .
- Blue oceans - free download as powerpoint presentation (ppt), pdf file (pdf), text file (txt) or view presentation slides online blue ocean strategy value .
- Achieving strategic agility - summer term 2014 credits: daniel b, duncan y, frederic g, sherry w soundtrack: american dream.
Ada beberapa syarikat gergasi di malaysia yang menerapakan blue ocean strategy didalam pasaran mereka, antaranya adalah air asia air asia yang menerapkan low cost provider untuk setiap penerbanganya,ianya telah banyak menarik para pengguna kapal terbang. The blue ocean strategy concept is used as a tool to examine words: 10768 - pages: 44 all tony fernandes and air asia essays and term papers +- . Dari semasa ke semasa air asia buat promosi tambang percuma anda hanya perlu bayar cukai lapangan terbang bunyi tak masuk akal tetapi mereka tetap untung . Besides that, air asia is able to look at current non-customers as explained by the authors of blue ocean strategy current airline customers: customers who are affordable to buy expensive ticket from malaysia airline and regional airline companies.